Zara Operation Strategy - 1286 Words

Contents Introduction 2 Business Concept 2 Four Perspectives of Operation Strategy 2 Top-Down versus Bottom-Up Perspective 3 Top-Down Perspective 4 Bottom-Up Perspective 4 Market Requirement versus Operations Resources 4 Market Requirement Perspective 5 Operation Resources Perspective 5 Conclusion 5 Reference 6 Introduction Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma, 2013). Zara designs, manufactures their apparel, footwear and accessories for men, women and sells up-to-minute â€Å"fashionabilty† at low prices throughout Europe, US and Asia Pacific (Bilsel, 2014) that clearly focused on one particular market ( Nigel Slack, Stuart Chambers,†¦show more content†¦Zara did not only depend on trends in the fashion industry, but leverage word-of-mouth information to create clothing that will appeal to customers. Also, another bottom-up strategy is the management; mangers of Zara’s outlets may report directly to Zara’s headquarter to feedback on the preferences of their customers. Through these means, the sales forecast is efficient and able to launch products quickly as Zara is equipped with the information needed to compete in the fast copying and launching products to suit with new trends in the fashion industry. The high flexibility allows Zara to do so. Market Requirement versus Operations Resources Market requirements perspective starts from the commonsense notion that any operational strategies should reflect what this organization is trying to do in their market. Companies compete in a variety of ways, some of which may compete primarily on cost, others on the excellence of the product or service they offer, others on high levels of customer service goods, others to customize products and services to the needs of their individual customers, and so on. To fulfill Market Requirement, an organization must be able to provide sufficient capabilities and at high quality standard Market Requirement Perspective Regardless of what operation strategy of an organization, it mustShow MoreRelatedZara Operations Strategy4086 Words   |  17 PagesZARA’S OPERATIONS STATEGY, A CRITIQUE OF A BUSINESS CASE. 1.Excecutive summary. Operations management is in regard to all operations within the organization responsible for creating goods and services that organizations pass to their customers. This function is at the heart of all organizations, giving the means of achieving their aims and reason for their existence. These activities include: managing purchases, inventory control, quality control, storage and logistics. A great deal of focus inRead MoreZara Operations Strategy Matrix2426 Words   |  10 PagesThe objective of this paper is to analyze and evaluate the operations strategy of Zara. 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Business Model Zara has a unique and very effective business